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The Marketing Interchange | RangeTrack | Product Assortment Optimisation
RangeTrack™ service allows you to capture competitors’ product range in online stores as well as brick-and-mortar stores through fieldworker implementation.
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RANGETRACK™

Monitor Competitors’ Prices In-Store And Online

PRICING INTELLIGENCE TO WIN AT THE SHELF

PRICETRACK™

WHAT IS RANGETRACK™?

RangeTrack™ is The Marketing Interchange’s product range-checking service. Being the only known service in the world to monitor both online and actual brick-and-mortar store product assortment, we help our retail clients to catalogue the entire product range of their competitors.

RangeTrack™ addresses all of the key challenges of having an optimised product assortment catalogue:

  • Efficient: Our systematic methodology allows range checking to be done efficiently which could have otherwise been extremely labour intensive for your company.
  • Accuracy: All data are double-verified to guarantee maximum integrity.
  • Speed: We are able to match a large volume of data against your product list quickly.
  • Practical: Instantly link all product range information with pricing information to maximise its value.
  • Convenience: Our dashboard provides easy access to reports, anywhere and anytime.

Out-Match And Out-Range Your Competitor’s Product Assortment.

Nothing annoys shoppers more than not finding what they want; so don’t lose them to your competitors. The Marketing Interchange reports on the full and latest in-store and online assortment of retailers, and highlights any critical gaps.

WHY CHECK IN-STORE PRODUCT ASSORTMENT?

We use expert auditors and a proven methodology to catalogue your competitors’ entire store.

  • Identify product SKUs/services that are not being offered in your stores.
  • Create competitive benchmarking for range reviews, catching the wave of opportunities at its prime.
  • Strategise and react quicker to competitor’s offerings for seasonal product ranges in stores.
  • Detect unauthorised sellers of your products to enforce compliance of reseller agreements.

Our Client provides us with a list of SKUs, competitors, and locations. Our fieldwork team can check up to 3,000 SKUs a day.

PREPARE SKU LIST

The price check list is then uploaded to our mobile app, in the hands of hundreds of experienced price checkers who will execute the jobs.

ASSIGN JOBS

Every data point is quality-checked to ensure products are matched correctly. Clients can view photos taken from the field.

QUALITY CHECK

Competitors’ prices are reported real-time on an easy-to-use dashboard, highlighting gaps, exceptions, & action points.

CLIENT REPORTING

HOW PRICETRACK™ IN-STORE WORKS

WHY CHECK ONLINE PRODUCT ASSORTMENT?

Combine in-store & online prices for the complete price monitoring solution.

  • Match entire product listings against online competitors to identify gaps in product breadth and depth.
  • Improve the presentation of your e-commerce product listings for better customer experience.
  • Optimise your promotional strategies against seasonal products offered by competitors online.
  • Increase sales by obtaining information to expand into new product categories.

Our Client provides us with a list of SKUs, competitors, and locations. Our fieldwork team can check up to 3,000 SKUs a day.

PREPARE SKU LIST

The price check list is then uploaded to our mobile app, in the hands of hundreds of experienced price checkers who will execute the jobs.

ASSIGN JOBS

Every data point is quality-checked to ensure products are matched correctly. Clients can view photos taken from the field.

QUALITY CHECK

Competitors’ prices are reported real-time on an easy-to-use dashboard, highlighting gaps, exceptions, & action points.

CLIENT REPORTING

HOW PRICETRACK™ IN-STORE WORKS

Companies using PRICING INTELLIGENCE make

11% MORE PROFIT

with price improvements alone.

INDUSTRIES

RangeTrack™ Is The Complete Solution For Monitoring Product Assortment In-Store & Online.

Our range monitoring can help retailers, manufacturers, service providers, and government institutions. We can help you conduct range reviews and identify gaps in product breadth & depth.

RETAILERS
RETAILERS
We monitor your competitors’ product range to help you close any gaps in assortment. We’ve helped our clients outsmart their rivals on product assortment.
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INSTITUTIONAL SERVICES
INSTITUTIONAL SERVICES
Knowing your competitors’ service offering is key to keeping up with customer expectations. We’ve helped our clients develop better product bundles and add-ons.
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BRANDS & MANUFACTURERS
BRANDS & MANUFACTURERS
We help manufacturers protect their brand by monitoring compliance with reseller agreements or any unauthorised activity.
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