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The Marketing Interchange | PriceTrack | Competitve Price Monitoring
PriceTrack™ is a competitive price monitoring service that provides all of your competitors' in-store and online product prices in an online dashboard.
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PRICETRACK™

Monitor Competitors’ Prices In-Store And Online

PRICING INTELLIGENCE TO WIN AT THE SHELF

PRICETRACK™

100,000+ SKU PRICES MONITORED WITH PRICETRACK™

WHAT IS PRICETRACK™

Setting the right price is critical in optimising sales and margin, but setting the best price is often a guessing game because of competitors. With The Marketing Interchange, losing the sale by not knowing market prices is no longer a problem.

PriceTrack™ is The Marketing Interchange’s competitive price surveillance service, checking the actual prices of your competitors’ products in-store and online. We utilise an experienced field team equipped with the latest technology to deliver a solution with no compromises – it’s fast, accurate and delivers data in an unprecedented volume and detail.

PriceTrack™ addresses all of the key challenges of competitive price monitoring:

  • Reach: Smartphone technology and our large field team provide unparalleled reach and distribution.
  • Accuracy: All data are double-verified to guarantee maximum integrity.
  • Convenience: Our dashboard provides easy access to reports, anywhere and anytime.
  • Speed: Instant processing delivers prompt, comprehensive reporting.
  • Scope: Powerful algorithms allow PriceTrack™ to collect and process more data than has ever been possible.
  • Flexibility: All metrics are customisable in our PriceTrack™ dashboard.

Optimise Your Prices To Improve Revenue, Profit And Price Perception.

Pricing is everything in retail, but it’s hard to get it right when competitors keep moving the goalposts. The Marketing Interchange monitors your competitors’ prices in-store and online as well as highlights Stock Keeping Units (SKUs) where pricing can be optimised.

WHY CHECK IN-STORE PRICES?

Our in-store team is armed with smartphone technology to deliver real-time prices from competitors’ stores. With in-store price checking, we help uncover blind spots in pricing for retailers, brands and manufacturers as well as service providers. You will be able to:

  • Quickly identify pricing trends for product/services in competitors’ brick and mortar stores.
  • Be the first to find out in-store promotion strategies employed by competitors.
  • Take advantage of Out Of Stock (OOS) situations for popular product lines to improve sales.
  • Strategically position your company as the affordable and value-for-money choice.

Our Client provides us with a list of SKUs, competitors, and locations. Our fieldwork team can check up to 3,000 SKUs a day.

PREPARE SKU LIST

The price check list is then uploaded to our mobile app, in the hands of hundreds of experienced price checkers who will execute the jobs.

ASSIGN JOBS

Every data point is quality-checked to ensure products are matched correctly. Clients can view photos taken from the field.

QUALITY CHECK

Competitors’ prices are reported real-time on an easy-to-use dashboard, highlighting gaps, exceptions, & action points.

CLIENT REPORTING

HOW PRICETRACK™ IN-STORE WORKS

WHY CHECK ONLINE STORE PRICES?

Our online team monitors competitors’ websites and marketplaces to give you an omni-channel view for prices. We create unique models for each competitors’ sites to extract pricing data, providing you with a complete price monitoring solution. You will be able to:

  • Find discrepancies between online and in-store product prices to tap into new opportunities.
  • Identify online promotions to further optimise your promotional strategies.
  • Easily analyse online pricing strategy adopted by competitors to identify trends and countermeasures.
  • Swiftly employ advertising strategies against competitors online Out Of Stock (OOS) situations.

Client gives us a list of SKUs and websites, including a brief on required information such as product prices, availability or promotional information

IDENTIFY DATA POINTS

Once all the specifications have been received, we prepare scraping scripts for selected websites to obtain the required data.

PREPARE SCRIPTS

Competitors’ websites are scanned daily for any price changes with collected data subsequently matched against all client data.

SCRAPE & MATCH

Competitors’ prices are reported to the client who will receive price change alert emails to prompt quicker responses.

CLIENT REPORTING

HOW PRICETRACK™ ONLINE WORKS

Companies using PRICING INTELLIGENCE make

11% MORE PROFIT

with price improvements alone.

INDUSTRIES

PriceTrack™ Is For Retail Prices, Not Just For Retailers

Our price monitoring service can help retailers, manufacturers, service providers and government agencies. Increase your gross margins through competitive benchmarking and optimise mark-ups & mark-downs!

RETAILERS
RETAILERS

You can improve profit by 11% just by price improvements alone, but your competitors probably know that too. With competitive price monitoring, we’ve helped our clients outsmart their rivals in the pricing game.

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GOVERNMENT
GOVERNMENT

Marketing claims need to be substantiated and pricing needs to be fair & compliant. You should know if it’s not. We work with agencies to monitor prices and maintain fair competition.

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BRANDS & MANUFACTURERS
BRANDS & MANUFACTURERS

Don’t let resellers under-pricing destroy the brand equity you’ve built up. With price monitoring, you can enforce your MAP and promotional pricing policy and protect your brand.

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INSTITUTIONAL SERVICES
INSTITUTIONAL SERVICES

Pricing influences service expectations and purchase decisions. You might differentiate yourself on quality, but you still need to know what your competitor is charging. With competitive price monitoring, we’ve helped our clients improve customer value.

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SCHEDULE A DEMO WITH US TODAY

SCHEDULE A DEMO