At The Marketing Interchange, we like to think of ourselves as the ‘interchange’ or ‘switchboard’ of marketing information and competitive intelligence — netting the flurry of information from multiple sources and directions. Our strength lies in being able to make the connections (joining-the-dots for your business) and channelling it as useful insights for you to act decisively.
Our consultants are marketing specialists with national and international experience, both from the agency-side and client-side of business. Their expertise, coupled with experience in data analysis and modelling, spans across competencies and functional areas such as market research, brand management, advertising strategy, digital marketing and project management.
Our Director, Dr. Kenneth Yap, is one of The Marketing Interchange’s senior consultants. He has over 15 years of client-side and agency-side experience specialising in marketing planning and market research. His strength in problem-solving comes from both technical training received during his Ph.D as well as the 5 years working as a marketing consultant for multinational corporations such as PepsiCo, LG Electronics, ExxonMobil, and Nike in New York.
We pride ourselves in providing quality client service in market research and marketing consulting while being confident in creating better outcomes for your organisation. Whether you are a small and medium enterprise (SME), an international conglomerate, a not-for-profit organisation or a government agency, we believe that as long as you see value in better information our services will be able to further augment your company’s efforts. After all, who wouldn’t benefit from big-picture thinking and smarter marketing?
If you want to find out how you can get smarter about your business, Contact The Marketing Interchange Now!