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The Marketing Interchange | Market Intelligence Solutions
The Marketing Interchange is a multinational research agency, specialising in competitive price monitoring, assortment optimisation, store audits and custom market research.
Market Intelligence, Competitive Price Monitoring, Assortment Optimisation, Store Audits, Custom Market Research
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TRANSFORMING YOUR BUSINESS WITH MARKET INTELLIGENCE

MARKET INTELLIGENCE.

STAY AHEAD.

WIN.

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ABOUT US

The Interchange Where Information And Strategy Connect, Turning Data Into Action.

The Marketing Interchange is a multinational research agency, best known for our work with retail clients in monitoring competitors’ product pricing and product assortment. We operate globally and provide companies with actionable market intelligence by collecting and analysing data in an increasingly competitive business environment.

 

As experts of in-store and online price checking, we produce qualitative and quantitative results to help our clients improve their sales volume, gross profit, and customer price perception. Beyond pricing data, we help our clients optimise their product assortment by matching their data against competitors’ full product range. While our clients benefit from being able to identify range gaps in their product line, more importantly, we further augment their strategic decision making process with complete market information.

 

With over 10 years of experience in the marketing research field, we help improve our client’s bottom line by outsmarting their competitors with insightful market data. We are a team of hustlers that love a good intellectual challenge while holding our work to the highest standards of quality and efficiency to remain competitive in the international arena.

 

If you are interested to find out what we can do for your business, kindly do contact us or schedule a demo with us for a preview of our market intelligence capabilities.

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OUR PROMISES

ACTIONABLE RESULTS
ACTIONABLE RESULTS

You will always have detailed recommendations to act upon because we understand implementation.

BIG PICTURE IN MIND
BIG PICTURE IN MIND

You get a more complete picture because we always link data to other parts of your business functions.

FRESH THINKING
FRESH THINKING

You stay ahead of your competitors because we continually innovate and add ingenuity in our methods and strategy.

RELIABILITY GUARANTEED
RELIABILITY GUARANTEED

You can be confident that we will deliver 100% on our promises because you’re backed by our service warranty.

PRODUCT SUITE

Five Products To Help You Gain An Advantage With Competitive Market Information.

The Marketing Interchange offers services in five areas: Price monitoring, Assortment monitoring, Retail store audits, Mystery Shopping, and Marketing Research.

PRICING INTELLIGENCE TO WIN AT THE SHELF

Our flagship service, PriceTrack™, is a competitive price surveillance/ price monitoring service that provides all of your competitors’ in-store and online product prices in an online dashboard.

How Does PriceTrack™ Work?

Using a mobile app and a large & agile field team nationwide to check in-store prices of your competitors, with real-time dashboard reporting. We can also fully monitor competitors’ websites to report & track online prices.

Benefits Of PriceTrack™

√   ‘Sanity’ Check For Product Prices
√   Improve Gross Profit and Price Perception
√   Refine Pricing Rules and Strategy
√   Identifying Lost Sales

Who Should Use This Service?

Retailers, Manufacturers, Service Providers and Government Agencies.

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ASSORTMENT INTELLIGENCE TO WIN AT THE SHELF

Our RangeTrack™ service helps clients to catalogue the entire product assortment of their competitors, allowing gaps in their product range to be identified and acted upon.

How Does RangeTrack™ Work?

With a specialist team & proven methodology, our team can sweep & report the entire product range in competitors’ stores, with thousands of SKUs that we can match against your own database to reveal range gaps. We can also scan competitors’ websites to report on the full online assortment.

Benefits Of RangeTrack™

√   Identify competitor range gaps
√   Strategize range review processes
√   Enforce reseller agreements
√   Optimise product assortment

Who Should Use This Service?

Retailers, Manufacturers and Government Agencies.

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STORE INTELLIGENCE TO WIN AT THE SHELF

Our newest product line, RetailTrack™, gives clients further insights into their in-store execution by identifying sub-optimalities in their processes and compliance to stakeholder requirements.

How Does RetailTrack™ Work?

Our team of experienced auditors will be your ‘Eyes & Ears’ in your stores to monitor your products, shelves & displays, and issues are reported in real-time. Audits include stock counts, store audits, POS displays & planogram

Benefits Of RetailTrack™

√   Minimise Out-of-Stock situations
√   Improve Planogram Compliance
√   Enhance Product Visibility
√   More Effective Promotions
√   Improve Branding Compliance

Who Should Use This Service?

Retailers, Manufacturers, Service Providers and Government Agencies.

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CUSTOMER INTELLIGENCE TO WIN AT THE SHELF

Our ServiceTrack™ service takes mystery shopping to the next level by reporting on customer experiences and benchmarking against competitors, with a focus on actionable items or recommendations.

How Does ServiceTrack™ Work?

Equipped with a team of experienced mystery shoppers, we coordinate teams to various business locations to simulate the quintessential customer journey. Reporting and signalling issues that require client attention.

Benefits Of ServiceTrack™

√   Identify gaps in your service
√   Benchmark competitors & sectors
√   Manage customer touchpoints
√   Fix service gaps in real-time

Who Should Use This Service?

Retailers, Service Providers and Government Agencies.

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RESEARCH INTELLIGENCE TO WIN AT THE SHELF

Our InsightTrack™ service acts as an add-on service for all your business needs, deciphering your customer’s behaviour and feedback into detailed reports. Employing an array of market research methods, we will help your business obtain the insights that you have been missing.

How Does InsightTrack™ Work?

Led by an experienced team of research professionals, with inventive methodologies and actionable recommendations, we offer custom research to answer questions about your customers and competitors. These include Focus Group Discussions, Customer Surveys, and In-depth Interviews.

Benefits Of InsightTrack™

√   Identify best customer segments
√   Track your brand in the market
√   Optimise the customer journey
√   Identify new market opportunities

Who Should Use This Service?

Retailers, Manufacturers, Service Providers, Ad Agencies and Government Agencies.

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DELIVERING COMPETITIVE INTELLIGENCE TO
STAY AHEAD OF THE CROWD

The Marketing Interchange empowers retailers and brands with actionable data and insights from its services.

Gaining the upper hand with perfect market information has never been easier.

INDUSTRIES

While The Marketing Interchange has made a name for itself in the retail industry, our product suite serves a diverse client base and industries. These range from retailers, to brands & manufacturers to various institutional services and agencies.

RETAILERS
RETAILERS

Our competitive price & range monitoring service have helped brick-and-mortar and online retailers improve price competitiveness and gross profit. Our clients operate in retail verticals including grocery, convenience, health & beauty, drug store, electronics, furniture, and e-commerce.

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GOVERNMENT
GOVERNMENT

Our field team can assist in monitoring compliance with marketing claims, price guarantees, price controls, and consumer protection. Research institutions can also utilise pricing data to track CPI (inflation) or cost-of-living data.

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BRANDS & MANUFACTURERS
BRANDS & MANUFACTURERS

Our field team are your ‘Eyes & Ears’ in retail stores, managing compliance with Minimum Advertised Price (MAP), promotional pricing & periods, planograms and Point-Of-Sale (POS) displays. Our marketing research team can also help uncover consumer insights through focus groups and surveys.

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INSTITUTIONAL SERVICES
INSTITUTIONAL SERVICES

Our competitive price monitoring and mystery shopping services provide both retail and institutional clients benchmarks for their pricing & customer experience. Our work applies to service verticals including food & beverage, banking, insurance, telecommunication, health care, and travel & hospitality.

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SCHEDULE A DEMO WITH US TODAY

SCHEDULE A DEMO