The Marketing Interchange is a multinational research agency, best known for our work with retail clients in monitoring competitors’ product pricing and product assortment. We operate globally and provide companies with actionable market intelligence by collecting and analysing data in an increasingly competitive business environment.
As experts of in-store and online price checking, we produce qualitative and quantitative results to help our clients improve their sales volume, gross profit, and customer price perception. Beyond pricing data, we help our clients optimise their product assortment by matching their data against competitors’ full product range. While our clients benefit from being able to identify range gaps in their product line, more importantly, we further augment their strategic decision making process with complete market information.
With over 10 years of experience in the marketing research field, we help improve our client’s bottom line by outsmarting their competitors with insightful market data. We are a team of hustlers that love a good intellectual challenge while holding our work to the highest standards of quality and efficiency to remain competitive in the international arena.
If you are interested to find out what we can do for your business, kindly do contact us or schedule a demo with us for a preview of our market intelligence capabilities.
The Marketing Interchange offers services in five areas: Price monitoring, Assortment monitoring, Retail store audits, Mystery Shopping, and Marketing Research.
Our flagship service, PriceTrack™, is a competitive price surveillance/ price monitoring service that provides all of your competitors’ in-store and online product prices in an online dashboard.
Our RangeTrack™ service helps clients to catalogue the entire product assortment of their competitors, allowing gaps in their product range to be identified and acted upon.
Our newest product line, RetailTrack™, gives clients further insights into their in-store execution by identifying sub-optimalities in their processes and compliance to stakeholder requirements.
Our ServiceTrack™ service takes mystery shopping to the next level by reporting on customer experiences and benchmarking against competitors, with a focus on actionable items or recommendations.
Our InsightTrack™ service acts as an add-on service for all your business needs, deciphering your customer’s behaviour and feedback into detailed reports. Employing an array of market research methods, we will help your business obtain the insights that you have been missing.
The Marketing Interchange empowers retailers and brands with actionable data and insights from its services.
Gaining the upper hand with perfect market information has never been easier.
While The Marketing Interchange has made a name for itself in the retail industry, our product suite serves a diverse client base and industries. These range from retailers, to brands & manufacturers to various institutional services and agencies.
Our competitive price & range monitoring service have helped brick-and-mortar and online retailers improve price competitiveness and gross profit. Our clients operate in retail verticals including grocery, convenience, health & beauty, drug store, electronics, furniture, and e-commerce.
Our field team can assist in monitoring compliance with marketing claims, price guarantees, price controls, and consumer protection. Research institutions can also utilise pricing data to track CPI (inflation) or cost-of-living data.
Our field team are your ‘Eyes & Ears’ in retail stores, managing compliance with Minimum Advertised Price (MAP), promotional pricing & periods, planograms and Point-Of-Sale (POS) displays. Our marketing research team can also help uncover consumer insights through focus groups and surveys.
Our competitive price monitoring and mystery shopping services provide both retail and institutional clients benchmarks for their pricing & customer experience. Our work applies to service verticals including food & beverage, banking, insurance, telecommunication, health care, and travel & hospitality.